Work with Me

Indiana Jo stood in foaming sea


Hi, I’m Jo Fitzsimons, the founder of 

I started my travel blog on a balmy British summer’s day in 2010. I know, it’s hard to believe that it was sunny in England, but it was and it felt like a sign that exciting times lay ahead.

Back then, I was a lawyer running a midnight sideline in fiction writing. Killing people, mainly. But it wasn’t my only infatuation. While I was typing away, I was staring at the map that occupied an entire wall in my house. Within 2 months of starting this site, I was due to sell my home and take a 12 month sabbatical around the world. Little did I know, I wouldn’t make it back. Not into law, at least.

About Indiana Jo

Indiana Jo profile picture

Indiana Jo is a solo female travel blog with a focus on independent travel and adventure travel.

On Independent Travel – as well as helping solo female travellers, Indiana Jo is used by couples, families and friends to plan non-package trips around the world.

On Adventure Travel – adventure means different things to different people. For some, it’s skydiving and volcano boarding. For others, it’s that first trip overseas. For me, I want my site to help anyone who is stepping out of their comfort zone to explore the world.

On budget versus luxury – I’m no stranger to luxury but I know how to budget too. The trick is knowing when to sleep in a tree-house so you can splurge on a Michelin-starred restaurant.

I’ve visited over 60 countries across 6 continents.

My Readers

Monthly Page Views

1,400,000 page views in 2022

Newsletter Subscribers

+ 4,000 newsletter subscribers

Reader location

USA – 58% | UK – 10%

Canada – 6% | Australia – 4%

Reader Demographics

Female – 51% | Male -49%

25-34 years – 26% | 35-44 years – 22%

18-24 years & 45-54 years – both 16%

Graduate School | + 150k household income​

Device – 68% mobile | 29% desktop | 3% tablet

Social Media Followers

+ 10,000 followers across Facebook, Twitter, Pinterest and Instagram

Updated: January 2023

Website views and traffic: Prior to Covid, Indiana Jo was averaging 275,000 page views per month. I’m still working to regain that traffic and I’m getting there! Here’s a screenshot from Google Search Console showing the number of views on Indiana Jo.

Ways to work with me

My areas of expertise are SEO (search engine optimisation) and Pinterest. My aim with all brand promotion is to write evergreen content that ranks highly in Google (and is pinned by pinners for future reference). This means you’ll be getting eyes on the page for years after my article is published. Although I have active social media accounts, social media promotion is a secondary focus. 

I don’t artificially inflate my numbers, ‘buy’ followers/readers and I’ll only suggest we work together if I genuinely think I can help promote your brand. I’m reliable and hit deadlines. I’ll also ensure my content is kept up to date long after it’s published.

Destination & Brand Marketing

I’ve worked with major travel brands, PR agencies, tourism boards and destination marketing organisations. If you have a fantastic destination, accommodation, tour, transport, product or restaurant that you want to promote get in contact. 

Affiliate marketing

If you’ve got a travel affiliate you think my readers and I would love, message me and we can talk about a possible affiliate marketing arrangement.

Freelance writing

If would like me to share my travel experience with your readers, get in touch.

What I don’t do

Sponsored posts or sponsored links on my site.

Direct advertising – I’m with the wonderful ad network Mediavine and won’t be leaving any time soon

Contact me here

Who I’ve Worked With & Press Features

Collage of brands worked with Indiana Jo
More brands that have worked with Indiana Jo

Indiana Jo was named 25th Best Solo Travel Blog

Top Solo Travel Blog award for Indiana Jo

My posts are very pin-able

Venice article pinned over 35k times

Additional Websites & Cross Promotion

I have two additional niche websites which are great for cross-promoting content.

Visit Prosecco Italy

I set up this website in 2017 as a tour business, offering Prosecco wine tasting tours in the Venezia region of northern Italy. As of Jan 2023, we have taken nearly 1,000 customers wine tasting in Italy, focusing on small, family run businesses. During Covid, I expanded the content section of the website and have had great growth in the areas of Italian destinations, food and drink. Find out more: Visit Prosecco Italy.

Guide To Britain

My latest website, set up in January 2023, this new destination blog is dedicated to my home country. It’s my opportunity to share my many decades of knowledge of the British Isles, the food, the culture, and the heritage of the place I call home. Find out more: Guide To Britain.

Got a question or want to work with me? Contact me: or find me on LinkedIn.