Work with Me


Hi, I’m Jo Fitzsimons, the founder of 

I started my travel blog on a balmy British summer’s day in 2010. I know, it’s hard to believe that it was sunny in England, but it was and it felt like a sign that exciting times lay ahead.

Back then, I was a lawyer running a midnight sideline in fiction writing. Killing people, mainly. But it wasn’t my only infatuation. While I was typing away, I was staring at the map that occupied an entire wall in my house. Within 2 months of starting this site, I was due to sell my home and take a 12 month sabbatical around the world. Little did I know, I wouldn’t make it back. Not into law, at least.

About Indiana Jo

Indiana Jo is a solo female travel blog with a focus on independent travel and adventure travel.

On Independent Travel – as well as helping solo female travellers, Indiana Jo is used by couples, families and friends to plan non-package trips around the world.

On Adventure Travel – adventure means different things to different people. For some, it’s skydiving and volcano boarding. For others, it’s that first trip overseas. For me, I want my site to help anyone who is stepping out of their comfort zone to explore the world.

On budget versus luxury – I’m no stranger to luxury but I know how to budget too. The trick is knowing when to sleep in a tree-house so you can splurge on a Michelin-starred restaurant.

As of 2019, I’ve visited over 60 countries across 6 continents.



My Readers

Monthly Page Views

+ 275,000 page views

+ 150,000 unique visitors

July 2019

Newsletter Subscribers

+ 4,500 newsletter subscribers

Reader location

USA – 42% | UK – 12%

Canada – 6% | Italy – 4%

Reader Demographics

Female – 65% | Male – 35%

25-34 years – 25% | 35-44 years – 20%

Graduate School | + 150k household income​

Social Media Followers

+ 10,000 followers across Facebook, Twitter, Pinterest and Instagram


July 2019



(Limited) Ways to work with me

After nearly 10 years of experimenting with different ways of working with brands and generating income from this site, I’ve found a formula that works for me – advertising and affiliate sales. In effect, my readers by giving me eyes on the page and through booking hotels and experiences I genuinely recommend, are paying my travel bill. That allows me to remain independent and able to only recommend travel sites and experiences I personally love and trust. 

I appreciate this doesn’t give much scope for working with me…unless you’re a brand I happen to love. So, if you think your brand aligns with my site – reach out. I’m especially open to:

Destination & Brand Marketing

For me it’s all about the travel – if you have a fantastic destination that you want to promote and that I want to visit, we’re a good combination.

Affiliate marketing

If you’ve got a travel product or experience you think my readers and I would love, message me and we can talk about a possible affiliate marketing arrangement.

Freelance writing

I’ve been out of the freelance travel writing game (by choice) for a few years but if you have a good brand with a good audience and would like me to share my solo female travel experience with your readers, get in touch.

What I don’t do

Sponsored posts or sponsored links on my site

Direct advertising – I’m with the wonderful ad network Mediavine and won’t be leaving any time soon

Influencer Marketing (the Emperor’s New Clothes, IMO)



Who I’ve Worked With & Press Features


Work_with_Me___Indiana_Jo 1Work_with_Me___Indiana_Jo 2


Indiana Jo was named 25th Best Solo Travel Blog in 2017


Top Solo Travel Blogs


My posts are very pin-able


Alternative Venice Pinterest Performance


15 thoughts on “Work with Me”

  1. Happy to have found this blog! My most recent single female trip was to Vancouver Island for a week of salmon fishing, cave exploring & aquatic life tourism, and then another week hiking & fishing thru Alberta along the base of the Canadian Rockies in some gorgeous glacier lakes & rivers. I don’t see anything about Canada on your blog. Am I missing it? Would love to read your take as I plan my next trip back to Canada.

    • Hi Terry, it’s nice to hear from a fellow solo female traveller. I’m afraid you haven’t missed the Canada section – it’s very lacking at the moment. I do intend to get up there soon. Thanks for the tips and suggestions – the salmon fishing sounds especially fun!

  2. Hi Jo

    I’m planning a trip to Italy in May. Your Florence and Pisa pages have been great help and I’m going to stay in the hostel you recommended in Florence. I wondered if you had the same sort of information for Rome, Venice and Milan?

    I look forward to hearing back from you!

    • Hi Tamzin, so happy to help. I don’t have much on Rome and Milan, but I’ve got a pretty detailed guide to Venice here:

  3. Hey Jo!

    I am a Texan girl looking for adventure and I’m currently planning a trip to Italy in October! I will be traveling alone in a country I have never been to, and it has just started to hit me how little I know of how to do that. I just wanted to let you know that your website has given me so much peace about my travels, and I am so excited to explore some of the same places you have been! So, thank you!


    • Hi Annabelle, what an amazing trip you have planned. I often say that the time you will worry about your trip most is before you go. Italy has an excellent and well established network of travellers and if you tap into the hostel scene (even if you don’t stay there) you’re guaranteed to make a lot of new friends. I’m so pleased that my website has helped – have a fantastic trip and give my love to Italy.

  4. Hey Jo. I just read your short story, What’s it like Dying?. What a great little piece. I found myself smiling all the way through with you main character. A well deserved winner in the short story compitition it was in, well done. Eoin

    • Hi Eoin, thanks for your kind words and for taking the time to drop me a line. Fiction writing still makes me nervous so your words really do mean the world. Good luck with your own writing! Jo

  5. Hi Jo!

    I can’t seem to be able to send you an email on your contact page, I hope you don’t mind me contacting you here.

    I’m Niki Ververis, Owner and Editor-in-Chief of an online magazine called Inspiration World Lounge. I came across an article on your website and I’m interested in having it featured on my magazine.

    This is the article I’m talking about: Yucatan Peninsula in Mexico

    If you’re interested in having your article published in my magazine, let me know and we can further discuss your terms regarding this article.

    Looking forward to a positive response!

    Warm Regards,
    Niki Ververis
    Owner and Editor-in-Chief
    Inspiration World Lounge

  6. Hi Indiana Jo,

    How are you? I’m a lifestyle blogger and an expat but I also work for a digital outreach agency and we’re currently looking to contribute an article with travel bloggers.

    I see that you are PR friendly and I was wondering if you are open to accepting guest posts for All the articles can be tailored towards your site’s theme, style, and audience.

    If this is something that could be of interest to you, then please do get back to me and we can discuss this further. I could also send you some examples of our writing and topic suggestions for articles.

    Looking forward to hearing from you.

    Best regards,



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