Hi, I'm Jo Fitzsimons, the founder of IndianaJo.com.
I started my travel blog on a balmy British summer's day in 2010. I know, it's hard to believe that it was sunny in England, but it was and it felt like a sign that exciting times lay ahead.
Back then, I was a lawyer running a midnight sideline in fiction writing. Killing people, mainly. But it wasn't my only infatuation. While I was typing away, I was staring at the map that occupied an entire wall in my house. Within 2 months of starting this site, I was due to sell my home and take a 12 month sabbatical around the world. Little did I know, I wouldn't make it back. Not into law, at least.
About Indiana Jo
Indiana Jo is a solo female travel blog with a focus on independent travel and adventure travel.
On Independent Travel - as well as helping solo female travellers, Indiana Jo is used by couples, families and friends to plan non-package trips around the world.
On Adventure Travel - adventure means different things to different people. For some, it's skydiving and volcano boarding. For others, it's that first trip overseas. For me, I want my site to help anyone who is stepping out of their comfort zone to explore the world.
On budget versus luxury - I'm no stranger to luxury but I know how to budget too. The trick is knowing when to sleep in a tree-house so you can splurge on a Michelin-starred restaurant.
As of 2017, I've visited over 60 countries across 6 continents.
Ways to work with me
Promote your brand or destination to my readers with a sponsored post on Indiana Jo or let me create content for your channels
Destination & Brand Marketing
Invite me to experience your destination, airline, hotel or experience for coverage on Indiana Jo and my social media channels
Affiliate advertising, digital storytelling, influencer marketing, giveaways, newsletter sponsorship - what works for you?
Who I've Worked With & Press Features
Monthly Page Views
+ 105,000 page views
+ 77,000 unique visitors
+ 4,500 newsletter subscribers
USA - 42% | UK - 12%
Canada - 6% | Italy - 4%
Female - 65% | Male - 35%
25-34 years - 25% | 35-44 years - 20%
Graduate School | + 150k household income
Social Media Followers
+ 10,000 followers across Facebook, Twitter, Pinterest and Instagram
Indiana Jo was named 25th Best Solo Travel Blog in 2017
My posts are very pin-able
Plans & Projects for 2018
Please get in contact if my plans & projects align with your digital influencer strategy. I'm also happy to discuss unrelated projects.