Hi, I’m Jo Fitzsimons, the founder of IndianaJo.com.
I started my travel blog on a balmy British summer’s day in 2010. I know, it’s hard to believe that it was sunny in England, but it was and it felt like a sign that exciting times lay ahead.
Back then, I was a lawyer running a midnight sideline in fiction writing. Killing people, mainly. But it wasn’t my only infatuation. While I was typing away, I was staring at the map that occupied an entire wall in my house. Within 2 months of starting this site, I was due to sell my home and take a 12 month sabbatical around the world. Little did I know, I wouldn’t make it back. Not into law, at least.
About Indiana Jo
Indiana Jo is a solo female travel blog with a focus on independent travel and adventure travel.
On Independent Travel – as well as helping solo female travellers, Indiana Jo is used by couples, families and friends to plan non-package trips around the world.
On Adventure Travel – adventure means different things to different people. For some, it’s skydiving and volcano boarding. For others, it’s that first trip overseas. For me, I want my site to help anyone who is stepping out of their comfort zone to explore the world.
On budget versus luxury – I’m no stranger to luxury but I know how to budget too. The trick is knowing when to sleep in a tree-house so you can splurge on a Michelin-starred restaurant.
As of 2019, I’ve visited over 60 countries across 6 continents.
Monthly Page Views
+ 275,000 page views
+ 150,000 unique visitors
+ 4,500 newsletter subscribers
USA – 42% | UK – 12%
Canada – 6% | Italy – 4%
Female – 65% | Male – 35%
25-34 years – 25% | 35-44 years – 20%
Graduate School | + 150k household income
Social Media Followers
+ 10,000 followers across Facebook, Twitter, Pinterest and Instagram
(Limited) Ways to work with me
After nearly 10 years of experimenting with different ways of working with brands and generating income from this site, I’ve found a formula that works for me – advertising and affiliate sales. In effect, my readers by giving me eyes on the page and through booking hotels and experiences I genuinely recommend, are paying my travel bill. That allows me to remain independent and able to only recommend travel sites and experiences I personally love and trust.
I appreciate this doesn’t give much scope for working with me…unless you’re a brand I happen to love. So, if you think your brand aligns with my site – reach out. I’m especially open to:
Destination & Brand Marketing
For me it’s all about the travel – if you have a fantastic destination that you want to promote and that I want to visit, we’re a good combination.
If you’ve got a travel product or experience you think my readers and I would love, message me and we can talk about a possible affiliate marketing arrangement.
I’ve been out of the freelance travel writing game (by choice) for a few years but if you have a good brand with a good audience and would like me to share my solo female travel experience with your readers, get in touch.
What I don’t do
Sponsored posts or sponsored links on my site
Direct advertising – I’m with the wonderful ad network Mediavine and won’t be leaving any time soon
Influencer Marketing (the Emperor’s New Clothes, IMO)
Who I’ve Worked With & Press Features
Indiana Jo was named 25th Best Solo Travel Blog in 2017
My posts are very pin-able