Work with Me


Hi, I'm Jo Fitzsimons, the founder of 

I started my travel blog on a balmy British summer's day in 2010. I know, it's hard to believe that it was sunny in England, but it was and it felt like a sign that exciting times lay ahead.

Back then, I was a lawyer running a midnight sideline in fiction writing. Killing people, mainly. But it wasn't my only infatuation. While I was typing away, I was staring at the map that occupied an entire wall in my house. Within 2 months of starting this site, I was due to sell my home and take a 12 month sabbatical around the world. Little did I know, I wouldn't make it back. Not into law, at least.

About Indiana Jo

Indiana Jo is a solo female travel blog with a focus on independent travel and adventure travel.

On Independent Travel - as well as helping solo female travellers, Indiana Jo is used by couples, families and friends to plan non-package trips around the world.

On Adventure Travel - adventure means different things to different people. For some, it's skydiving and volcano boarding. For others, it's that first trip overseas. For me, I want my site to help anyone who is stepping out of their comfort zone to explore the world.

On budget versus luxury - I'm no stranger to luxury but I know how to budget too. The trick is knowing when to sleep in a tree-house so you can splurge on a Michelin-starred restaurant.

As of 2017, I've visited over 60 countries across 6 continents.

Ways to work with me

Content Creation

Promote your brand or destination to my readers with a sponsored post on Indiana Jo or let me create content for your channels

Destination & Brand Marketing

Invite me to experience your destination, airline, hotel or experience for coverage on Indiana Jo and my social media channels

Creative Collaboration

Affiliate advertising, digital storytelling, influencer marketing, giveaways, newsletter sponsorship - what works for you?

Who I've Worked With & Press Features

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My Readers

Monthly Page Views

+ 200,000 page views

+ 150,000 unique visitors

January 2019

Newsletter Subscribers

+ 4,500 newsletter subscribers

Reader location

USA - 42% | UK - 12%

Canada - 6% | Italy - 4%

Reader Demographics

Female - 65% | Male - 35%

25-34 years - 25% | 35-44 years - 20%

Graduate School | + 150k household income

Social Media Followers

+ 10,000 followers across Facebook, Twitter, Pinterest and Instagram


August 2018

Indiana Jo was named 25th Best Solo Travel Blog in 2017

My posts are very pin-able

Plans & Projects for 2018

  • January & February - Travel to Southern Africa
  • Project Focus: Launch Online Travel Store
  • Social Media Focus: Pinterest Promotion
  • Destination Focus: Italy
  • Guide Focus: Cities

Please get in contact if my plans & projects align with your digital influencer strategy. I'm also happy to discuss unrelated projects.

13 Responses

  1. Renee
    Renee at | | Reply

    Your blog is amazing! You inspire me to do more independent traveling! x

  2. Keith Randell
    Keith Randell at | | Reply

    Hi Jo thanks for the Bagan page, really helpful. Have to say i agree about the food in Myanmar!

  3. Tamzin Mead
    Tamzin Mead at | | Reply

    Hi Jo

    I’m planning a trip to Italy in May. Your Florence and Pisa pages have been great help and I’m going to stay in the hostel you recommended in Florence. I wondered if you had the same sort of information for Rome, Venice and Milan?

    I look forward to hearing back from you!

  4. Annabelle Jones
    Annabelle Jones at | | Reply

    Hey Jo!

    I am a Texan girl looking for adventure and I’m currently planning a trip to Italy in October! I will be traveling alone in a country I have never been to, and it has just started to hit me how little I know of how to do that. I just wanted to let you know that your website has given me so much peace about my travels, and I am so excited to explore some of the same places you have been! So, thank you!


  5. Eoin
    Eoin at | | Reply

    Hey Jo. I just read your short story, What’s it like Dying?. What a great little piece. I found myself smiling all the way through with you main character. A well deserved winner in the short story compitition it was in, well done. Eoin

  6. Niki Ververis
    Niki Ververis at | | Reply

    Hi Jo!

    I can’t seem to be able to send you an email on your contact page, I hope you don’t mind me contacting you here.

    I’m Niki Ververis, Owner and Editor-in-Chief of an online magazine called Inspiration World Lounge. I came across an article on your website and I’m interested in having it featured on my magazine.

    This is the article I’m talking about:

    If you’re interested in having your article published in my magazine, let me know and we can further discuss your terms regarding this article.

    Looking forward to a positive response!

    Warm Regards,
    Niki Ververis
    Owner and Editor-in-Chief
    Inspiration World Lounge

  7. Ave
    Ave at | | Reply

    Hi Indiana Jo,

    How are you? I’m a lifestyle blogger and an expat but I also work for a digital outreach agency and we’re currently looking to contribute an article with travel bloggers.

    I see that you are PR friendly and I was wondering if you are open to accepting guest posts for All the articles can be tailored towards your site’s theme, style, and audience.

    If this is something that could be of interest to you, then please do get back to me and we can discuss this further. I could also send you some examples of our writing and topic suggestions for articles.

    Looking forward to hearing from you.

    Best regards,


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