Is Santorini Worth It? What It’s Really Like (with Pictures)

Alternative to Santorini Oia Sunset

Place a glossy travel mag in my hands and I’m as happy as the proverbial pig in sh!t. Page after page, I love pouring over pictures of cerulean seas and cloudless skies.

But here’s the thing – those pictures of those destinations are no more real than the images of celebs in Vogue.

Airbrushed and enhanced to not within a mile of what they actually look like, our dream destinations are presented to us in a way that will make us buy, buy, buy; the magazines not caring one jot that our dreams are quickly shattered the second we turn up to the scene of the photoshopped crime and find out it’s nothing like we were promised.

That’s why I like blogs. For the most part, blogs don’t do that.

And in this blog I’m going to tackle what must be one of the most mis-sold destinations within the travel industry: Santorini in Greece.

And I’m going to help you figure out is Santorini worth it.

UPDATE: I revisited Santorini and this time I did it differently. Find out my tips on how to enjoy Santorini in my articles:

Like volcanic islands but don’t like the crowds? Get to Milos. Here’s Your Complete Travel Guide to Milos, Greece

Is Santorini worth it?

Is Santorini Worth it

We’ve all seen the pictures – gleaming white churches holding up sea-blue domed roofs, teetering on the edge of a volcanic rim. Who, having seen those pictures, hasn’t put Santorini on their bucket list? Those images  made me pop it on mine. And all this is without mention of what we’re led to believe is one of the world’s most romantic sunset spots. Add private villas with infinity pools and you have a honeymoon haven, with ‘once in a lifetime’ price tags to prove it.

But here’s the thing. Santorini – that version of it, all blue and white and screaming romance – it doesn’t exist. Not the way the magazines and travel agents lead you to believe.

How do I know this?

Well, I went.

Part of me is sorry for writing this post and shattering the illusion, but if you spend every day dragging yourself out of a warm bed, through the cold mornings and into an job you can’t even be bothered to loathe, I don’t want you to spend your hard won cash and too infrequent holiday time on a dream that doesn’t exist. And you would be spending ALL of your hard won cash, because if one thing Santorini doesn’t do, it’s come cheap.

The good news is, I have an alternative to Santorini for you in the form of a neighbouring island. It will deliver what you’ve been promised. I promise.

But before we get to that, let me present to you the truth about Santorini. I think it’s best done in pictures, seeing as that’s how we’ve all been mis-sold in the first place.

Is Santorini worth it for the beautiful blue pictures?

I suggest we start with ‘that image’. You know the one – a blue roofed church overlooking the sea. An image that is Santorini in all of its glorious stereotypes.

It looks a little something like this, right…

Is Santorini Worth it

Or this…

Is Santorini Worth it

It’s the kind of picture that leads you to believe that Santorini is top to tail blue and white.

The truth: it’s not.

Sure, there are a few spots for blue shots. Here they are…

Is Santorini Worth it

Complete with pink flowers…

Is Santorini Worth it

Getting a little less blue…

Is Santorini Worth it

But all of those blue and white pictures in the glossy mags – they are all of the same few buildings, taken from the same few spots.

Do a Google image search for “Santorini” and this is what you get. See what I mean?

Is Santorini Worth it

It’s easy to be duped into thinking Santorini is an island with swathes of blue. Yet, in reality, Santorini is actually a patchwork of weathered white.

Here are the two main tourist towns – Fira and Oia.

Looking back over the town of Fira…

Is Santorini Worth it

More white en route to Oia, which is also white and features in the far distance on the left of the picture.

Is Santorini Worth it

And a close up of Oia.

Is Santorini Worth it

Point out the blue in this next one (apart from the sea and sky).

Is Santorini Worth it

Pretty enough but where’s all the blue I was promised?

Put simply: it doesn’t exist. Not on Santorini, at least.

So, is Santorini worth it for those famous blue photos? In my opinion: no. There are other places in the same set of Greek islands (the Cyclades) that offer more blue photo opportunities. More on that below.

Is Santorini worth it for the sunsets?

Is Santorini Worth it


And no.

Of course, the sunsets are stunning. Sublime, even.

But that sunset view is only half of the picture. Literally.

Let’s look at that photo of Oia again…

Is Santorini Worth it

Look closer.

Notice the people? Notice how they’re already blocking the narrow streets in anticipation and the sun isn’t even close to setting yet?

After days of jostling elbow to elbow with Santorini’s mass of tourists, I expected the sunset was going to be more manic than epic but, still, I persisted. Arriving over an hour before sundown, I planned to find a nice bar with a good view from which I could sip a glass of cold white wine and watch the hot ball of fire retire for the day.

Who was I kidding?

Not only was there not a single seat left in any of the bars or restaurants; there was barely standing room on the narrow stepped streets.

Sure, it’s a wonderful sunset – if you don’t mind also looking at the back of people’s heads. And don’t get me started on the number of selfie sticks that ruined my photos and, more than once, nearly ruined my face.

Is Santorini Worth it

What a wonderfully romantic sunset spot – just you, your loved one and about 10,000 other people.

Is Santorini Worth it

I lost my two travel friends for over an hour in that crowd. After I found them, we sat stock-still in traffic for a further hour trying to get out of the gridlocked town.

Whether Santorini is worth is for the sunsets is a hard one to call. Yes, they are stunning but the jostling could seriously test the patience of a saint.

Oia or Fira for Sunset?

Is Santorini Worth it

That’s ultimately a matter of personal preference – the sunset in Fira was far less crowded. I even managed to bag a gin and tonic spot in a bar. But the sunset in Fira (above) is also less spectacular.

Are Santorini’s crowds really that bad?

Is Santorini Worth it
Ohh, look at that view, spoilt by the behemoth cruise liners

Santorini is little over 75 square kilometres in size (under 45 square miles). Yet, in 2015, 636 cruise ships invaded the island, bringing 790,000 visitors with them.

That number, it seems, was enough for the tiny island of Santorini to say enough is enough – in 2017 they are due to cap it to 8,000 cruise ship visitors a day.

Wait, what?

8,000 a day?

That’s still a huge number, isn’t it?

Yes it is, and it only brings the estimated, uncapped number (10,000) down a shade.

And this is without mentioning the people who are actually staying in one of the island’s 800 or so hotels.

As for the locals – you know, just in case, you wanted to get an authentic travel experience where you get to meet some Greek people and learn about their culture – my advice is don’t count on it.

Only around 13,000 Greek people reside on Santorini meaning that the number of native people is pretty much equalled by cruise ship visitors on any given day.

Is Santorini worth it for the beaches?

Is Santorini Worth it

I’d like to tell you that the beaches are beautiful. In fact, they are if you’re after the rare(ish) experience of walking on volcanic shale. However, that is not how most people define a beautiful beach. They want sand as soft as icing sugar with a colour to match.

If that’s you, I’m afraid you’re not going to find those kinds of beaches on Santorini.

That picture above – that’s the main beach within the town of Oia and it takes a 30/45 minute (downhill/uphill) trip down steep steps to reach it. The great part is that most people don’t bother, which is a relief because it would only hold a few dozen people anyway. And none of them want to sit down on those sharp volcanic rocks. Not in a bikini, at least.

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What about the fact that Santorini is a volcanic caldera?

Yes, Santorini is worth it for it’s volcanic topography. Absolutely. Formed over 3,500 years ago from a volcanic eruption, Santorini is the remains of the rim of a volcanic crater, known as a caldera.  As a lover of volcanoes, I found this aspect was worth a visit to Santorini all on its own.

Even if you couldn’t give a flying stuff about volcanoes, you cannot deny the views that the island’s distinct geography offers up.

Views like this, all the way across the Aegean sea.

Is Santorini Worth it

And if you’re feeling active, a walk between the main towns of Fira and Oia, which takes you on a path along the rim of the crater, is one of the highlights of the island.

Is Santorini worth it views

The hike takes a few hours and not only is there some incredible views, there aren’t many people viewing them.

Should you visit Santorini?

Over-crammed, over-priced and with infinity pools overlooking each other, Santorini is, by far, one of the most overrated spots in the Greek islands and, in my view, the world.

Does that mean you shouldn’t go? Does that mean Santorini isn’t worth it?

Of course not!

Is Santorini worth it cart

Parts of Santorini are beautiful and if it’s on your bucket list, it’s not for me to talk you out of pursuing your travel dreams. However, do go with open eyes, a suitcase full of patience and a very full wallet.

Tips for making the most of a trip to Santorini

  • go off-peak (November to March) – as well as avoiding the glut of the crowds, you’ll help provide an income to local businesses at a time when they’re experiencing an income low;
  • do your research to find local businesses you can support – hotels, restaurants, bars and tours;
  • check the cruise calendar and you might be lucky enough to find a time when the fewest cruises are rolling into town;
  • pick your infinity pool accommodation carefully – read reviews to make sure you’re not overlooked or on the Fira to Oia hiking route – to read reviews about Santorini hotels on TripAdvisor, click here.
  • stay the night – most of the cruise passengers p!ss off after dark (free buffet is a powerful attraction, apparently), which is when you will be able to make the most of the island;
  • save your souvenir buying for other islands – I had a look at some local silver jewellery and the prices were higher than you’d pay at Harry Winston.

Is there an alternative to Santorini?

Is Santorini worth is - Paros Beach

If having read this and probably other travel blogs about Santorini, you decide this island isn’t for you, don’t worry, there is a wonderful alternative to Santorini: Paros.

Is Santorini worth is - Paros Church

Sitting about 150 kilometres away but sharing the same patch of sea, Paros is everything you want from Santorini – blue buildings, beautiful sunsets and powdery beaches – without the crowds and designer price tags.

Is Santorini worth is - Paros Sunset

Better yet, you run the real risk of rubbing shoulders with some real Greek local life rather than chatting to people who are seeing Europe at the pace of one port a day.

So, that’s my view on whether Santorini is worth it. Have you been? What did you think? Did you think it was worth it? Let me know in the comments below.

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Is Santorini Worth it? Is this Greek island packed with blue buildings, stunning beaches and glorious sunsets that justify the price. Or not? The answer - in pictures.

45 thoughts on “Is Santorini Worth It? What It’s Really Like (with Pictures)”

  1. I just returned from Santorini and it was incredible. Mind you it’s barely post-pandemic and the crowds weren’t bad at all, but there’s so many other places on the island to visit that the deception of blue domes was a moot point. Fira is a nice little town, Pyrgos is wonderful to explore and Perissa Beach is beautiful. I definitely agree that off season is the best time to go though.

  2. I visited Santorini before covid.
    I agree with all arguments the only couple of my suggestions….
    You must go once.
    Stay one night in the hotel on the cliff.
    Suggested way to do it….
    1 arrive to Santorini during the day. Do the tourist stuff.
    2 toward the evening do the photo ops with crowds.
    3 comeback to your hotel and watch sunset from your balcony.
    4 finish touring next day and leave in the afternoon.

  3. Thank you Joe for all your honest words about Santorini. I’m planning a trip for fall time next year. Basically London 2 nights, Paris 6 nights, Amsterdam 3 nights, Vienna 2 or 3 nights, Athens 5 nights, then I was planing to fly to Santorini. I do lots of research before I travel so I’m well prepared for trips to foreign countries or America, my gut was telling me not to waste my time in Santorini, that my time will be better spent in Luxor Egypt for more no Santorini and after Atens off to Cairo and then Luxor, then back to Cairo then Athens then flight to London..then back to San Francisco then back to Maui Hawaii where I live. AS far as Santorini goes, I don’t do well at high elevations and I don’t like a lot of steps or crowds that you can’t get through. You helped me so much! I also loved how you called out the person that stole your blog..your fellow Licensed Massage Therapist 16 years and wanna be writer. Blessings!

    • Hi Michelle, Egypt over Santorini 1,000% the right choice. Egypt is phenomenal. It has its own kinds of crowds – locals but that’s part of the flavour of the country. I can’t express how jealous I am that you live in Maui. When I’m in the mood for daydreaming, I find myself typing things like ‘how can I move to Hawaii’ into Google. As for your wannabe writer status – go and do it. It’s easier than ever with the Internet…Have an amazing trip!

  4. Hi Jo i can’t tell you how much you’ve put me in ease because i was very troubled by the whole santorini thing, i’m traveling to the Greek islands ( paros and naxos and Athens for ten days in mid June and i wanted so much to visit santorini and i was wondering if i made the right decision by not going to santorini especially because it was very expensive and i was agonizing about it but your article really helped now i don’t have to make the hassle of going to santorini and wasting the whole day in it because i can’t stay the night and it will be the junction between paros and naxos for me so it was very difficult for me to decide especially everyone keeps on saying santorini is a must, i’m a solo traveler and i travel a lot and this is my first time to Greece and i wanted to see most of the Greek islands but i don’t think it will be the last , really thank you so much

    if i’m traveling with ferries from rafina port to paros in mid june around the 13th do i have to book in advance or just arrive there and book the ferry? my flight will arrive at 4:40 am in the morning and the bus from airport to rafina will be at 6:10 i guess do i go to rafina ? and also i will take the golden star ferries as the blue star ferries aren’t available in rafina, what do you think? thank you so much

    • Hi Reema, I suspect these people who told you that Santorini is a must have probably never been. I don’t know much about Rafina but seeing as you’re there… I hope you have an amazing trip.

      • I have been to Santorini for 11 days and will go back in September. The island is breathtaking, however, there is not just Fira and Oia and the sunsets but other towns as well. Pyrgos is beautiful and so are Megalochori and Akrotiri. Stay in other towns – quite reasonable. Cruise ships will be limited. Thank goodness.

        • That’s a great point about the other towns. Perhaps it’s time for me to go back and explore further? Thanks for the suggestions 🙂

      • I have been to Santorini for 11 days and will go back the end of September. The island is amazing and beautiful. One just has to explore.

  5. Interesting read! I picked a tour that goes to Athens, Nafplio, Olympia, Zakynthos, Kefalonia, Delphi, and lastly to see the Meteora monastaries before going back to Athens and I have been agonizing the last few days if I picked the wrong trip and if I was missing out by not seeing Santorini. Still agonizing a but haha, but hopefully it will be a good time!

  6. If you wanna go to a good beach you ought to go to kamari beach.

    went to santorini this year. beautiful place…

    but: i dont pay much attention to whether buildings are blue or not.

    Maybe thats important for some.

  7. i think there’s someone stealing your post. Knew I had read the same article 2x.

    Edit from Jo: Thanks for letting me know about this. The thief was the person behind We Love Jet Lag. I’m calling her out because she failed to reply to any of my emails and committed a basic act of theft – not cool.

  8. Sept.2-5, 2018. Your right ,it was expensive. Guess we have to make the most of it. Being senior citizens with young couple, walking those hilly, up,up and up ,then down,down and down ,we have to be extra careful. Staying at our hotel, Anthonas apts , is worth our trip in Santorini. It was very hospitable ,bringing our complete appetizing breakfast to the veranda and having to go breakfast cause we have to leave early on our last day. If you will be driving like us, be very extra careful also cause the streets are very narrow, stiff and zig-zag most of the streets. Thank you.

  9. I’m Greek and not sure how I ended up here. But since I am here, I should tell you that there are many Cycladic alternatives to Santorini. Syros, Andros (my island), Tinos, Amorgos, Anafi, Koufonisia are a few of them.

    • That sounds like an amazing list of islands I’ve not heard of and most definitely want to explore so thank you for stopping by (however you got here). I’m going to say fate sent you.

  10. Must be the opposite of most on here have went back to Santorini for the last three years and arriving on Tuesday again, busy it is but have also been to Paxos, Naxos and Ios and by far much prefer Santorini. If I really wanted a unique and totally relaxing Greek experience Folengandros would be the place I would pick and will do at some stage in my life

      • Geographically Santorini is amazing. Best seen from the ferry though. Once you are in the towns they soon get depressing with all the people and the tourism. I spent a week in Milos and 5 days in Folegandros summer 2019. The 2 nights I have just spent in Santorini before getting a flight home were not very nice.

    • I love Santorini as well. Am going back in September. There is so much more than Oia and Fira. The typical tourist will never explore a location and get to know it. In Italy that would also apply to Venezia, Murano, Verona, Vicenza and the like.

  11. So we read your blog last winter and it convinced us NOT to go to Santorini- and you were spot on girl! We did in fact go to Paros instead and there are no words to describe it’s beauty. Our ferry boat to Paros made a stop in Santorini- and 100’s of people got off. There were probably 50 people that got off at Paros. I personally dont like SUPER touristy places so after seeing your pics, I knew it wasn’t a good pick for us. Paros had everything you could imagine- authentic food, beautiful beaches, beautiful towns/shopping and wonderful people. THANK YOU! Our vacation was wonderful and it was a blog like yours that really helped.

    • Hi Christine, isn’t Paros beautiful?! and glad you felt relieved to slip on to a quieter island. I wish I’d read more realistic reports before I got to Santorini!

  12. We are avid and experienced travelers. We just got back from three week Europe land/sea trip, wherein we cruised to Santorini and Mykonos. We enjoyed the boat to Oia across the caldera, and viewing the massive rocky cliffs, but the crowds were relentless-a moving mass of people wherever we went. I was not impressed with the stark white towns with zero shade or the rough beaches. The water was 58 degrees and too cold to swim and it was late June. The clincher was We waited two hours in a massive que to take funicular down to port. It was hot and crowded. Later, in an attempt to understand the popularity of these islands, I asked an Italian in Amalfi why he (and other Europeans) tout the Greek islands. He said the beaches, particularly the white beach on Mykonos. Oh my! When u compare the Greek beaches to the US Gulf Coast or the Bahamas, there is no comparison to our sugary white beaches-And ours are so much less crowded. ?

    • A moving mass of people is an excellent description and is one of the reasons I didn’t enjoy Santorini. It’s a good point about the beach. I found the beaches on Mykonos were beautiful but didn’t have the same experience on Santorini, which makes the island’s popularity even more baffling. I have yet to get to the Bahamas but it’s on my list.

  13. We are right now in santorini and we totally subscribe to your post. The beach isn’t the greatest, the food isn’t the tastier, the beautiful views aren’t that many and are filled with crowds. Although it isn’t a bad island it is super overestimated. We didn’t liked Fira at all, Oia it is indeed beautiful but is overcrowded and there are only few spots from where the view is spectacular, just like you said.
    In Kamari the beach is ok if you have beach shoes, and the water is absolutely fantastic, very clear and good for swimming. But Greece has definitely more beautiful islands than Santorini. I don’t regret coming here, but for sure I won’t be coming back.

  14. I couldn’t agree more. In fact, I am hugely relieved that I am not the only traveller around who found Santorini positively underwhelming. Mind you, Akrotiri and Ancient Thera were definitely worth a visit, despite the strenuous drive in both cases, and the island undeniably is geologically astounding. However, if you have the sort of travel budget Santorini requires for a week’s stay (we stayed at a lovely complex of windmill villas), choose Argentina, Chile or (if you are a white beach and lush vegetation fan like me) — the Seychelles or Mauritius. And lastly a tip from my Greek teacher with whom I shared my disappointment (we live on Corfu): don’t ever go on holiday where the Greeks won’t. There were NO Greek holiday-makers on Santorini and I for one now know why.

    • I have yet to make it to the Seychelles or Mauritius, both of which are my list so thanks for the reminder! Also, great tip from your Greek teacher.

  15. That’s interesting to know. You are right about social media and advertisements makes the place more popular. So everybody goes there and as a result it is very crowded. For me prefering alternative places as you mentioned is more sensible. It is just a holiday so no need to rush and crowd. Staying in quiet, clear alternative places can be more fun.Thanks for sharing.

    • It’s funny, isn’t it, how one place becomes exceptionally popular while nearby islands that are just as good don’t gain the same crowds. I understand why some people absolutely must see the popular spots but I’d much prefer the lesser visited places, as you say.

  16. The crowds are ridiculous. I really think there’s something wrong with modern day tourism in the way everyone rushes to the same places in search for photos for their social media feeds. Reminds me of Ko Phi Phi – was incredible when I visited back in 2001, it was a circus (like the above) when I went back in 2008.

    I was in Santorini way back in 1987 and even though the views were spectacular (and there was lots less tourism back then) I think often tourism just ruins places. I would never go to Santorini today.

    Frank (bbqboy)

  17. Thanks Jo! Totally agree. I was on Santorini in April 2016 – just before the start of the season proper. It was STILL expensive and crowded. We did manage to get a seat at a bar for the Oia sunset, but couldn’t believe the crowds! We were talking to the waiter and he said it was nothing! There were only two cruise ships in that day, and in the peak of summer they get up to twelve ships a day! I’m happy I went, but I will not be going back. Other islands are so much better. We loved Naxos. Paros is on the list the next time I get back to the Greek Islands.

    • It’s good to know I’m not the only one who wasn’t thrilled by Santorini. Yes, I can see why it’s become popular but, like Venice, it’s become too popular. Also interesting to see that the slower season still isn’t exactly slow. I really enjoyed Naxos and I’m sad I only had a ‘between ferries’ day on the island. I’ll definitely be staying longer on my next trip.

  18. I went to Santorini at Easter, it was fabulous! Not as crowded as the summer or as hot, rented a car and saw the entire island and it was breathtaking.

    • That’s interesting to know – I would have thought Greece would have been more busy at Easter so that’s a great tip – thanks!

      • The Greek Orthodox Easter is on a different calendar than the Roman Catholic Easter. That could be why is wasn’t as crowded.
        I was there on a cruise and loved it! We had a private local tour guide who took us off the beaten path. And he took amazing photos of us at beautiful spots on the island!


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