Blogging As a Business – 10 Steps to Pivot Your Hobby Blog

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 Bansha Castle for bloggers at BlogHouse

You’ve been hobby blogging for a while but your big dream is to quit your job and become a full time content creator. It’s terrifying, but it is possible. Yet, here’s the thing. You’re going to have to do things a little differently. Here are 10 steps to help you pivot from hobby blog to business blog.

Related: 10 Tips For How To Start A Travel Blog – What I Wish I’d Know

1. Find a niche

“I’m Indiana Jo and my blog is about…well…travel…things…and stuff. Good stuff…at least that’s what my mum tells me. Yeah – it’s a travel blog-thingy. Check it out.” If there was one thing I was distinctly lacking when I turned up at my first blogging course, it was a real sense of what my niche was. I could identify (poorly), the kind of content I want to share with my readers, but I couldn’t quite define my niche. That all changed during a 20-minute conversation with two of professional bloggers. If you take nothing else from this post, focus on this – find a niche. Why? The answer is pretty simple – the blogging space is busy and without a niche, it’s hard to stand out from the crowd and a rambling description like the one I set out above will see companies glazing over with tedium as you try your level best to pitch work to them (I know, I did it). Whether it is a destination specific blog or a travel style that underpins the backbone of your posts, define your niche and your content should naturally flow from it.

2. Content is King

Yeah, yeah, yeah, we’ve heard it all before – but there is a good reason that the mantra ‘Content is King’ is rolled out time and again. I recently wrote about how I’d sacrificed freelance content in favour of writing for SEO (more on SEO below), so I’m very aware that the temptations to trade good writing for money are ever present in the blogging world. But consider this: when a stranger visits your blog, they are there for the content. Fail to meet their expectation and they’ll fail to return.

3. If content is King, then social media is Queen

The happiest blogging marriage is the one between content and social media. First, comes great content but without anybody to read the stuff, then really what’s the point? The social media space is cluttered and trying to make yourself heard above the noise is an on-going challenge but one that has to be met regularly and consistency. Engage in the main channels – Facebook, Twitter, and Instagram – and continue to build the snowball of interaction. Just make sure you keep building because step away for even the shortest time and all that hard work will start to melt.

4. Let’s not forget about SEO either

To SEO or not to SEO, that is the question. (For those who don’t know about SEO, this article should help). The more I experience SEO, the less I want to integrate it into my content, but the reality is that SEO plays a very powerful part in driving organic search traffic to your site so should be ignored at you peril. The good news is that with WordPress plugins like Yoast, it’s possible to gain a lot of SEO traction without having to flood your content with SEO keywords. I did a fair bit of SEO writing on freelance basis and used keywords too much. These days I’m trying to find a better balance. For me, SEO is vital but not to the point it turns my content into cheap hotels in London nonsense.

5. A photograph is worth a thousand words

Bansha Castle in ireland

I could spend my entire life working to only ever achieve mediocrity as a photographer but I will continue to work towards being average because images are so important. Wall to wall text is a turn off and in any case even the most skilled writers can never capture every shade of a sunset or the creases of experience around an old-woman’s eyes. Images are an integral part of blogging, so it is important to develop your skill. If, like me, that skill is somewhat wanting, it’s important to find additional (legal) sources to supplement your own pictures. I regularly turn to Creative Commons images that can be used for free provided you supply a credit. I’ve also found photography friends who are willing to share. Then, when the time comes and I sign that 6-blog deal (or does that only happen with books and then only to JK Rowling?) I will happily pay for images from somebody else.

6. You can’t be expert at everything, so outsource

At the beginning of this year the worst combination of my thrifty and controlling characteristics set out to migrate my website from Blogger to WordPress. I didn’t have a clue what I was doing and my reader numbers promptly fell off a cliff. I’d like to say I’ve learned but for the past seven months I’ve been plugging away (literally) installing, trialling and uninstalling various WordPress plugins to try and achieve the site design I crave – hours, days and weeks whizzing by in the process. The reality is I’m graphically challenged and don’t know my css from my php. In short, I need help and BlogHouse has made me realise there are some things that simply have to be outsourced for the benefit of my site, my readers and my sanity. Yes, there’s a cost-benefit-analysis to be done but I’m more likely to make progress writing and promoting my content than I ever will with learning coding from scratch.

7. Less is more when it comes to site design

When I first installed my WordPress theme it looked a little naked. So, widget by widget, plugin by plugin I loaded the edges, added a plethora of social share buttons, integrated my Twitter feed, listed my favourite posts and in no time at all my site has started to look like a WordPress plugin jumble sale. Once again, my readers are here for my content and I’ve realised less distraction is more appealing when it comes to website design.

8. Don’t overlook site security

My blog went offline while I was at BlogHouse. Now it’s true that with the Super-Bloggers to hand, I was in the best location (short of being at WordPress HQ) to get it fixed, but it made me think about security. A lot. As a lawyer, I constantly met clients who were blasé about putting formal contracts in place, because there was no need – the relationship with their supplier was fine. And that is always the case, until things go wrong and you realise that is when you need the contact the most. After staring in muted shock at the blank screen (I’m NEVER muted), it occurred to me that website security is as essential as a tightly drafted contract and is currently at the top of my to-do list.

9. Build a loyal following with newsletters

10,000 Facebook likes, even more Twitter followers and hundreds of Instagram likes per day sounds like a blogger’s dream but when it comes down to it, building a loyal following of readers is what we should be striving for. People who regularly enjoy your site and return often are more engaged, more likely to comment and, if you’re heading down the route of monetizing your site, more likely to click to buy. By the way, you can find my newsletter here.

10. Think like a business, act like a business

Before I attended my first blogging course I didn’t have a business plan. I still don’t, but it’s something I’m working on. I had monetization on my mind and was desperately keen to pitch more but I wasn’t clear in my head or on paper which direction I was headed in. Of course, I wanted several zeros on the end of the dollar sign but I had no plan how to get there (even with a few decimals places added in). Now, I’ve taken time to think about what would be right for my readers and me and I can plot a path towards my goal. From here-on-in, Indiana Jo will be packing a business cap in her blogging bag.

Thanks to my fellow blog course attendees

Julika Epp of Sateless Suitcase Megan Belt of A Passport Affair Brendon Vince of Nerd Travels Murissa Shalapata of The Wanderfull Traveler Jaclynn Seah of The Occasional Traveller Béatrice Bernard-Poulin of Lance Longwell of Travel Addicts Andrew Wahba of True Travellers Helen Davies of Helen in Wonderlust .

And last but certainly not least, a huge thanks to Bansha Castle – for the chance to live out a childhood dream of staying in a castle


Author - Jo Fitzsimons

Avatar for Jo Fitzsimons

Hi, I'm Jo, the writer behind Indiana Jo. In 2010 I quit my job as a lawyer and booked an around the world ticket. As a solo female traveller, I hopped from South America to Central America, across Asia, the Middle East and Europe. It was supposed to be a one-year trip but over a decade later, it's yet to end. I've lived in a cave, climbed down a volcano barefoot, spent years as a digital nomad, worked as a freelance travel writer, and eaten deadly Fugu. Now I'm home, back in the UK, but still travelling far and wide. You can find out more About Me.

30 thoughts on “Blogging As a Business – 10 Steps to Pivot Your Hobby Blog”

  1. I am a new blogger and haven’t the slightest clue about social media in general.

    The best, for now, is by focusing on just one or two platforms at most.

    If there’s only one social media platform I should focus on, which one would you recommend?

    I would love to hear your thoughts on this.

    Jeremiah | quit with nerd

    • Hi Jeremiah, time has taught me that you’re best focusing on the social media platform that you enjoy the most. Why? Because we’re more likely to stick at something we enjoy and it’s the consistency that will win for you in the end. I’ll go and check out your site. Good luck with the blog.

  2. This information will be so helpful. I am a U.S. History teacher and plan on taking a 6 week camping trip around the country with four of my grandchildren. My plan is to write a blog during the trip. Your link have also been most helpful!

    • De Garvey, what an amazing trip you have planned. I’m glad to have helped and if you have any questions about setting up your blog, let me know.

  3. Thanks for sharing these great tips, they are really useful to me (although my to-do-list has gotten longer now :)).
    When I started blogging myself there were so many things I had to learn and didn’t understand…I felt so stupid en desperate. It’s thanks to posts like these that I didn’t gave up. 🙂

    • You’re welcome Nina. As we’ve been discussing over on your site (which you’ve done an excellent job on, by the way!), I think persistence is the key and realising that for most of us, it doesn’t happen overnight. Keep up the good blogging work!

  4. thanks for sharing your tips. I am thinking to start a blog for our company but like most beginners no idea of where to begin!!! thanks for shedding some light on the subject. i feel a little less intimidated.

    • Hi Maiteland, starting a blog can be a bit intimidating as you say, but as soon as you get going, I’m sure you’ll find it easier than you imagined. Let me know if you have any questions.

  5. Thank you, my head is spinning with really very good information that you have generously supplied. It is such a steep learning curve, although an enjoyable one also. Looking forward to read more. Well done.

    • I completely agree – it is a steep learning curve…and the learning continues even after the first bump of learning but hope you’re enjoying the process! 🙂

    • Thanks Cacinda. Maybe one day when I grow up I will get to live in a castle all of my own…obviously the castle will be able to fit into a small, portable bag…or carry-on suitcase. 🙂

    • I’m glad you enjoyed the post – it was definitely educational…and such a refreshing change to all of the legal training I used to do in a former life 🙂

  6. You survived BlogHouse and gave some great tips to boot. BlogHouse is definitely an amazing experience to kick-start any blog, and it seems like you all had a fantastic time! 🙂

    xoxo A BlogHouse Veteran

  7. Well done! Actually this sums up my notes quite nicely. I was rummaging through them the other day and became a little overwhelmed.
    It was great meeting you and I hope our paths cross again!


    • Thanks Murissa – it sums up my to-do list quite well, too 🙂 Was lovely to meet you and when I finally get around to visiting BC, I’d love to get your expert tips – especially on the wine country 🙂

  8. Thanks for sharing this! As a newcomer I can feel totally lost so posts like your are really helpful. I will definitely be applying for BlogHouse on the next go around.

    • Kristin, I’m pleased you like the post. Small secret: I’ve been blogging for a few years now and if it helps, I still regularly feel lost 🙂 Keep at it, keep focused and enjoy it!

  9. Thank you so much for sharing some great tips…hmm, I have lots of work to do!!

    I might have to look into BlogHouse too, it sounds great!

    • Globalmouse, happy to help! I’ve come to accept that there will never be a point where my to-do list looks manageable 🙂 I highly recommend BlogHouse – it was an amazingly helpful experience.

  10. haha omg you are the one with my corridor jumpshot pic 😛

    but great post and summary of important takeaways Jo! I’m really glad we met at BlogHouse 🙂

    • Jac, I love this picture – it captured the end of BlogHouse perfectly 🙂 And glad we met too – looking forward to my next trip to Singapore, whenever that might be, so you can show me the local sights!

  11. Great round up of the blog house and all the amazing tips we learned along the way!

    Was so great to be part of it with you! Hope we get to take in some more adventures together!

    Miss you! xx

    • Thanks, Helen! I hope we get to go on more adventures again too. I’ve only just dipped my toes into Africa and I’m looking to explore the continent more over the next years so I’ll be coming to you for expert advice!

  12. What a great post! It really motivates me to apply for next year’s BlogHouse. I would love the opportunity to learn from some of the greats.

    • Thanks, Jennifer. I would strongly recommend applying. BlogHouse was the best experience of my blogging career and I learned so much as well as getting to meet so many impressive and friendly people!


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