Indiana jo Eating a kebab

Hi, I’m Jo, a British travel writer and former lawyer. On a rare sunny day in England, with my possessions packed into boxes and a Round the World ticket booked, I decided to start this website.

Had I known back in 2010 that Indiana Jo would still be going strong over a decade later, I’d have probably taken fewer naps and quit my goal to read one book a week while I was on that epic global adventure. It was a trip that changed my entire life – but doing things like climbing down a volcano with no shoes on will do that to you.

But what about you? Are you sat at home dreaming of travel? Or are you on the road, looking for travel guides (if so, head over to my destination pages or make friends with the little search button above). Either way, I’m writing this website for you. We all know that travel is good for us, but sometimes we need a little help getting started. And sometimes we even make the leap and take the bucket list trip only to find that travelling alone is more lonely than we thought.

Whatever reason you’re here, know that I’m here for you. So, drop me an email. I always love to chat. Especially about travel. Good and bad. Or, as my nan used to say, warts and all.

PS: If you’re a business looking to connect, check out my Work with Me page.

    Skydive in Hawaii Indiana Jo

Want to know a bit more about me? Here’s a short run down of my life since I started this site.

My first around the world trip

Check out my map of places I’ve been if you want to find out more.

Becoming a freelance writer

  • After a year exploring the world, I went to go live and in a cave in France (true story it’s in Montsoreau, France). Travel was fun but I needed some mental stimulation. So, half way through my trip I started writing about my travels.
  • It was cold in the cave but by the time I emerged at the end of winter, I’d learned how to make fire. And gathered enough writing clients to keep me in wine and cheese and travel for the foreseable.

Life as a digital nomad

  • For the next six or so years, I did the digital nomad thing. It was a challenge learning how to work and travel.
  • But I found my way through. I returned to Vietnam, explored Colombia, grappled with the language in China.

Falling in love with Italy

  • I started exploring more of Europe. And, in doing so, I fell in love with Italy’s sparkling wine region – just an hour outside Venice. That one visit led to an entirely new website and business as I started offering Prosecco tours in Italy.
Indiana Jo eating pizza in Milan

Then things went wrong

  • It was all fun and games until I screwed up my knee and had to limp home (literally) for surgery.
  • It was the end of my healthy knee, and the end of my 30s.
  • It seemed like life’s way of telling me to stay still for a while, so I bought an apartment, car and coffee machine.
  • A good decision, as it turned out – my mum got sick and I was in just the right place (Liverpool) at just the right time to spend time with her.

And now…

  • So, here I am, back in the UK. Exploring more locally for a change.

Travel has made me laugh, made me cry, and, at times, made me sick. I’ve had full-on culture shock and even reverse culture shock. Most of all, it’s given me some of the best experiences of my life.

What’s next? Who knows. But isn’t that the beauty of adventure?

indiana jo on beach in greece

65 Countries Across 6 Continents

So, what does my travel list look like? Back in my 30s, roaming nomadically for 6 years, I was on one of those heady adventures to clock up as many countries as possible. And so, I’ve visited over 65 countries across 6 continents. Those 6 continents being Europe, Asia, Africa, North America, South America, Oceania (Antarctica is the one that’s missing). That’s stacked up to a lot of places. Though, I’ve definitely re-trodden the path through some countries more than other (Italy, Mexico and the USA spring to mind). At the grand age of 40-mumble-something, I’ve been travelling for over 30 years and while the rush to tick off new destinations for the sake of hitting a number of countries has settled, my urge to explore remains.

Work with me

Who I’ve worked with and press features:

Collage of brands worked with Indiana Jo
More brands that have worked with Indiana Jo


Monthly Page Views

1,400,000 page views in 2022

Newsletter Subscribers

+ 4,000 newsletter subscribers

Reader location

USA – 58% | UK – 10%

Canada – 6% | Australia – 4%

Reader Demographics

Female – 51% | Male -49%

25-34 years – 26% | 35-44 years – 22%

18-24 years & 45-54 years – both 16%

Graduate School | + 150k household income​

Device – 68% mobile | 29% desktop | 3% tablet

Social Media Followers

+ 10,000 followers across Facebook, Twitter, Pinterest and Instagram

Updated: January 2023

Got a question or want to work with me? Contact me.