How to Plan your own Prosecco Tour in Italy (for a sip of the cost)

Prosecco TourIt was quite by accident that I found myself searching for a Prosecco tour in Italy. I planned to visit Venice, but I hadn’t really made the connection that this northern part of Italy is where Prosecco is from. Duh!

It was just a few weeks before I flew to Venice when an email fell into my inbox – a regular round-up of what was going on in Italy and, most tantalisingly, a full run-down of Primavera (Spring) in Prosecco.

As bad timing would have it, my trip was a few days shy of the spring festival in Prosecco, but a grape seed was planted and I decided to take a trip to Prosecco anyway.

The Prosecco Region

Prosecco Tour Map
Map from

Prosecco is a region in northern Italy and it’s in that region where you’ll find all the magic that produces that delicious sparking Italian wine that we all know and love.

Prosecco Tour - Map of Italy
Map from

The region is just 50 kilometres (30 miles) from Venice in the Treviso province and covers over 20,000 hectares. That’s pretty impressive given the land is wedged between the Dolomites and the Adriatic and is perilously hilly, with the grapes growing at 50-500 metres above sea level.

In fact, of all the wine regions in the all the world (and I’ve been to a few of them), I’ve never seen anything as dramatic as the vineyards of Prosecco – the region makes the Champagne region in France look like child’s play to cultivate – and with it’s fierce topography it’s no surprise to find that the Prosecco region has gained UNESCO World Heritage status.

Trying and failing to find a Prosecco tour in Italy

Prosecco Tour

I’ve tried various approaches to wine tasting in the past. I’ve been on a self-drive trip with a group of friends (Beaujolais, France); I’ve pitched up for a formal tasting at big brands (Veuve Cliquot, Champagne); I’ve headed straight for the restaurant for lunch and a flight of wines on a big estate (Concha y Torro, Chile), I’ve taken a formal tour (Napa and Sonoma, California), I’ve even arranged my own tasting through research and buying a bunch of local bottles (Cremant, Loire Valley).

For Prosecco I decided I wanted to take a tour – I wanted to see the region as much as taste the wine and although I’ve seen enough vines that I didn’t feel the need to see any more, I didn’t know the producers and brands well enough – I wanted someone to show me around and explain what was what.

However, I stumbled across a few problems when I was hunting for a Prosecco tour:

  • there were relatively few tours on offer, which cut down choice and competition pretty dramatically;
  • most of the tours were days trips from Venice – I didn’t want to spend my time and money being chauffeured for a couple of hours. I wanted to spend it drinking Prosecco in Prosecco!
  • I also wanted at least one night’s stop over – I don’t feel like I’ve haven’t really experienced a place unless I’ve seen the sun rise and sun set on its soil;
  • a number of the tours combined a sightseeing package and I’m at that point where I’ve seen enough churches in Italy to last me all of my lifetimes;
  • many of the tour companies didn’t include clear pricing on their websites so I had to email for more information – some wanted me to sign up for their newsletter to access prices (er, no thanks), others didn’t reply and the rest were priced way far north of what I wanted to pay.

Which brings me to price – the prosecco tours were all coming in way too expensive –  ranging from €150 per person up to as much as €600. You’d have thought I was trying to buy sparkling diamonds not sparkling wine. Of the tours I looked at, most offered two or three wineries, a spot of lunch, transport and guide. That was the same format even for the higher priced tours. I’d have expected a small plot of land at those prices. I was one of 3 people. There was no way we were throwing down €550 to €1800 to sip some bubbles. Have you any idea how many bottles of Prosecco that could buy me? does maths – a lot!

So, I decided to take another route. I decided to plan my own tour of Prosecco…at a sip of the cost.

And the first rule of planning your own tour is doing your research. For a self-guided Prosecco tour, that meant figuring out my DOCGs from my DOCs and ITGs…

Tasting the best Prosecco – knowing your DOCG from your DOC and ITG?

Prosecco Tour

When someone takes you on a winery tour, you trust that they’re taking you to the best selection of wineries on offer (though you should always check that’s the case).

When you’re planning your own tour, the onus is on you to find out where to go and at which wineries to do a tasting. Which led me very directly to the question – what is the best Prosecco (because I ain’t going all that way to sip of the stuff from the discount bin)?

A quick bit of research told me that despite the region being reasonably small, there are still a lot of producers in Prosecco (enough to fill a magazine) and choosing between them can be hard.

The terroir, methods used by the producer, the grapes used and climate during a particular year are just some of the factors that can affect the taste of a Prosecco. But if you’re not an expert and just want to taste some good stuff, an excellent starting point is to look for a Prosecco that has DOCG status.

If you didn’t know already, Italy has a formal wine classification system that attaches DOCG, DOC or ITG status to the best wines in a region. The system tests wine according to a strict set of rules related to quality, authenticity and production, type of grapes, alcohol content and ageing. The DOC system follows the AOC system in France and is also used for designating the quality of cheese (seems sensible given wine and cheese are an inseparable pair…at least in my life). Of course, other wines exist beyond these designations but they don’t merit the status of ‘best’.

In order of drinking priority, you should look for:

DOCG (Denominazione di Origine Controllata e Garantita) -DOCG wines have conformed to the strictest standards and therefore have the highest denomination in Italy.

DOC (Denominazione di Origine Controllata) – Although DOC wines also have to comply with strict standards, the standards are less strict than for DOCG wines. As a result, DOC wines are much more commonly found.

ITG (Indicazione Geografica Tipica): this third category is reserved for wines that may not meet all of the standards of a DOC wine but are nevertheless considered to be very good.

Of course, searching for DOCG, DOC and ITG isn’t the definitive solution to finding the best wine in Italy. Some producers get better, some get worse and some just don’t fall within the right region. However, it’s a pretty fine starting point if you’re visiting Prosecco.

You might be interested in my Cheat’s Guide to Sparkling Wine.

Finding DOCG in Prosecco: The Prosecco Road

Prosecco Tour region
Map from:

There are only 73 DOCG wines in the whole of Italy (you can see the full list here) and classification of Prosecco’s wines has been a bit controversial in recent years. In fact, it wasn’t until 2009 that Prosecco could claim any DOCG wines at all – they were all DOC or ITG.

However, thanks to some lobbying by the top-tier producers, a distinction was made between those wine makers who harvested their grapes on the slopes in the finest conditions and those who grew their grapes on the flat of the Treviso valley or didn’t comply with the strict production requirements to merit DOCG status.

Did you know:  in 2013 around 70 million bottles of DOCG Prosecco were produced compared to 230 million DOC bottles.

The upshot: there are now three regions in Prosecco that have DOCG status. 

The regions are:




Out of the three regions, a wonderful low-key tourism route has arisen between the towns of Conegliano and Valdobiaddene and the road between the two has been named the Prosecco Road. Yes, that’s right: Strada del Vino di Prosecco, and it’s the perfect place to visit if you’re taking yourself on a Prosecco Tour. (Asolo is a little further west so isn’t included on the route).

Don’t confuse the grape (Glera) with the region (Prosecco)

There is no such thing as the ‘Prosecco grape’, in the same way as there is no such thing as a ‘Champagne grape’. Prosecco wine is made from Glera grapes. I hadn’t heard of them either, until I started doing my research on Prosecco. (Champagne, by the way, is mainly produced from three grapes – Chardonnay,  Pinot Noir and Pinot Meunier. More here).

Despite there being no grape called Prosecco, it’s not uncommon for certain producers to play with consumers’ naivety. By using the phrase Prosecco grape it’s easy to confuse an inexperienced wine buyer into thinking they are getting Prosecco from the Prosecco region when, in fact, the bottle contains sparkling wine made using Glera grapes that have never been planted in soil within the Prosecco region and might come from a different region altogether. For example, the Friuli-Venezia Giulia region to the east of Vento has recently started producing sparkling wine from the Glera grape.

So, when you’re buying Prosecco hat home, look for the place where the Prosecco is from not the grape it’s made from.

How to plan your own Prosecco tour (for a sip of the cost)

Prosecco Tour

With a survival-level knowledge of the region, the Prosecco designations, the grape and the Prosecco road, it was time to plan my own Prosecco Tour. Here’s what I did (and how much it cost me).

To hire a car or not to hire a car

The biggest conundrum I had about my self-guided tour of Prosecco was whether or not to hire a car – to get to Prosecco and then to get around.

Getting to the Prosecco region from Venice by train

As a general rule, I’d rather not hire a car if there is a reasonable public transport option (better for the environment and all that) and in this case the public transport option to get me to the Prosecco region from Venice promised to be both quicker and cheaper.

From Venezia Santa Lucia train station you can take a direct train to Conegliano (you cannot get to Valdobieddene by train). Trains run approximately every hour with more in the morning and fewer throughout the day. The journey takes around 50 minutes (depending whether you take a fast or slow train) and costs around €6 for a single ticket. You can book online in advance on the Rail Europe website. As this is a short distance train, you’re currently unable to buy tickets in advance with Tren Italia but you can buy them on the day at the train station.

Venezia Santa Lucia is located on Venice Island (the tourist part) and can be reached by public water bus (known as the Vaporetto). Get off at the Ferrovia stop. You can find a free Vaporetto route map here.

Cost: €12 for a return ticket to Conegliano from Venice.

Pro travel tip: Be careful that you don’t accidentally buy a ticket from Venice Mestere – you’d need to take another train from Venice island to Mestere to make your connection!

Getting around Prosecco

Prosecco Tour

Getting to the Prosecco region from Venice was easy enough but how to get around without a tour wasn’t quite so clear from my internet research.

I knew that there were a Hertz car hire in Conegliano but I didn’t want to hire a car – I won’t take even a sip of wine and get behind a wheel and, let’s face it, I wasn’t going to Prosecco just to see the scenery (as beautiful as it was).

I researched public transport in the area and fast came up with zilch, which left me in the turn-up-and-see-what-happens camp. It’s not ideal, especially when you’re visiting a place for just one night, but fortunately it paid of.

For just €50 an hour, I could hire a taxi through my hotel. It felt like a high price at the time and I tried to haggle with zero results but with no other options I went for it and despite my initial reservations it turned out to be the perfect choice -“Taxi” was a misnomer, I realised when the dapperly dressed driver pulled up in his top-end Mercedes. He wasn’t just a taxi driver – he was a full -on guide offering a luxury ride.

How long do you need to explore Prosecco?

Prosecco Tour
If you’re in Prosecco with a loved one, consider spending a couple of days exploring the region – it’s very romantic. If you’re there to drink Prosecco, one day is sufficient.

By the time I arrived in Conegliano, explored the town a little, checked into the hotel and did some decision making about car hire versus taxis, the mid-day siesta had arrived (yeah, I thought only the Spaniards could claim that but it’s a thing in parts of Italy too). With time dripping away faster than an upended Prosecco bottle, I started to get antsy. But I needn’t have. The driver arrived at 3 p.m, when the wineries were re-opening for afternoon business, and I was assured that 3 hours was enough time to drive the entire Prosecco Road (it takes about 50 minutes each way), taste some Prosecco and have a bite to eat.

Cost: the taxi hire worked out at €150 for the 3 hour rental including guide. That broke down to €50 each in my case because there were three of us travelling. If I could do it again, with a bit more planning and better decision-making, I’d have taken an extra hour to fit in one more winery, so the cost would have been €200.

Where to taste Prosecco in Prosecco: Col Vetoraz

Prosecco tour

Due to my short time frame, indecision and late start, I only had time to visit one winery, but I was completely fine with that – because the guide on my food tour in Venice had given me the low-down on the best place to taste Prosecco in the region. And, yes, it was a DOCG winery: Col Vetorazz.

Col Vetoraz is located closer to Valdobiaddene than Conegliano which had the significant advantage of requiring a drive along almost the entire Prosecco Road to get there. And even though I was conscious of the clock, I still had time to get out at vantage points along the way for some pictures. (This is where the guide came into his own – explaining the history of the region and pointing out the best spots for panoramas).

At Col Vetoraz, I was welcomed in by an English speaking lady who proceeded to pop open bottles of fizz at my whim. Did I want to try a brut? A rose? An extra brut? A Superior? A red? Yes, yes, yes and what, a red, hell why not – yes!

Between myself and my two travel companions, we planned to buy just a few bottles between us…maybe take some back to England. However, realising that the winery prefers to sell bottles by the case, it didn’t take long for us to upgrade from a few bottles to a couple of cases! (I can highly recommend that you try the red wine in the Prosecco region – it was excellent enough at Col Vetoraz to merit buying a case of the stuff).

Do you have to pay for tasting the Prosecco?

Wineries and vineyards differ the world over on whether you have to pay for the wine that you taste. In France it’s common to pay a euro or two per glass, but that charge usually evaporates the second you buy a bottle. In bigger wineries (like the big Champagne houses), there’s usually a tourist board showing a list of fees that often include a tour and a tasting costing up to €50. In Prosecco there was no mention of price per glass and I didn’t pay a single cent for the wine I tasted. If you’re unsure, ask before you start tasting!

After my tasting at Col Vetoraz I did have enough time to squeeze in another winery, but with two cases of wine already in the car, I had other plans in mind… (if you have more time to explore, you can plan you trip further here.

Cost for the tasting: €0 (what you buy beyond the tasting is entirely up to you! The bottles I bought were priced around €9 per bottle).

Where to eat lunch: Osteria Senz’Oste

Prosecco tour

Ok, so at 4 p.m. I was a little on the late side for lunch, but this is Italy – where time has more flexibility. Plus, after the wine tasting my stomach required some sustenance.

The second place recommended to me by my food tour guide in Venice was Osteria Senz’Oste but I already knew about the place from my pre-trip research. Senze’Oste meaning without host, this Osteria was conveniently located adjacent to Col Vetoraz and has quirky written all over it. A simple stone house, this osteria offered weary (read: tipsy) travellers a place to stop and refuel. The fridge contained packs of cheese, cured meats, bread, water, juice and, of course, wine.

Prosecco Tour

‘Without host’ is an accurate description because the Osteria runs on an honour system. You tap into the till your purchases and it rings up your bill. After you pay (by credit card or cash), you have the choice of the wooden tables inside or, on a nice day, the views and tables outside.

Prosecco Tour
I couldn’t help wonder if the cheese at the osteria was fresh that day with this neighbour.

Except our driver had other plans for me and my travel chums. Put the Prosecco back in the car, he instructed me (I’m sure I heard somewhere it’s a criminal offence to eat cheese in the Prosecco region without washing it down with bubbles). I wasn’t too quick to comply with the instruction but the driver smiled and said follow me. Always game for an adventure, I finally did as I was told and followed him uphill…

Cost: around €12 for bread, salami and cheese for 3 people.

How to vend Prosecco in Prosecco

Prosecco tour

So, this goes down as one of my best discoveries in ALL of my travels – at the top of a steep winding hill in the Prosecco region there is a lone machine where you can vend perfectly chilled Prosecco. Of course, you can vend glasses too (for just €2.50 each) and someone has thoughtfully places some rudimentary tables near the machine where you can enjoy your tipple. Complete with the picnic purchased from the osteria at the bottom of the hill, I can’t remember if I’ve ever had such a picturesque lunch.

Prosecco Tour

Note: in order to vend from the machine you need an Italian ID – my driver had his at the ready complete with a recommendation for which Prosecco to choose.

Cost: around €25 for a bottle of chilled Prosecco plus three glasses.

Where to stay in Conegliano

Prosecco Tour
Conegliano is a pretty little town.

Conegliano is a pretty small town and there isn’t much to see or do. For a place that is at the tail of the Prosecco Road I would have expected countless restaurants and bars offering flights of Prosecco and other tasting opportunities that capitalise on the town’s location but there was nothing. Nothing at all.

That said, I found a sweet spot to stay, right in the centre of the old town and a 7 minute walk from the train station. It may be a Best Western by brand but the Hotel Canon D’ora was 100% Italian charm complete with a terrace for taking a glass of Prosecco while you wait for your guide. The hotel costs €94 a night which felt like a fair deal for the location and service (the hotel arranged the driver for me).

Cost of my self-guided tour to Prosecco

Train ticket (return): €12

Taxi hire (3 hours): €150

Tasting: free

Lunch at Osteria: £12

Prosecco Vending: €25

Note: I haven’t included the cost of the hotel as accommodation was not included in the tours I looked at.

Total Cost: €199 – based on three people sharing, the cost was just €66 each!

It may have been a short excursion to Prosecco, but it turned out to be a definitely highlight of my trip to Italy – and all for a sip of the cost of a taking a Prosecco tour.

Have you been to Prosecco? Any other tips for taking a self-guided tour? Let me know in the comments below. 

If this has ticked your interest, you can find out more about wine grapes with a look at 20 of the most popular varieties thanks to this guide from Wine Turtle.

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Article written by

Jo Fitzsimons is a freelance travel writer who has visited over 50 countries. is the place where she shares destination details, travel itineraries, planning and booking tips and trip tales. Her aim: to help you plan your travel adventure on your terms and to your budget.

47 Responses

  1. Chrissy
    Chrissy at | | Reply

    Thank you so much for your article. We will be in Venice in September and want to do this! I have to figure out how far the train station is from our hotel and find a driver but I feel more confident that it can be done. Thanks for sharing.

  2. Ravi
    Ravi at | | Reply

    Hello, Just the kind of information i was looking for. I got everything from here, in fact more than what i needed. You certainly know what novice people like me look for in a wine tour.

  3. Giselle
    Giselle at | | Reply

    Wow fascinating read. Ive been obsessed with Prosecco for a long time and just decided to Google about it and find out where it’s come from and found out there’s a region called Prosecco and the grapes it’s made from. Now I’m curious to visit the town Prosecco and I’m so glad I read your tried and tested tour. Its thanks to you that I’d like to go and try it out myself possibly on my own. thanks again!

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  8. thewineitems
    thewineitems at | | Reply

    Hello Jo Fitzsimons

    Interesting article this is the first time I am landing on your website overall I like your way of writing 😉 going to check rest of the articles

    Thanks 🙂

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  12. JR
    JR at | | Reply

    This is a good and fun “travel” article for tourists. However, do you know where Prosecco is from? It originated from a town in Friuli-Venezia Giulia called Prosecco in the province of Trieste. Yes, that was PROSECCO the town, not the “Prosecco region” this article states.

    I am a North American who just came back from spending 16 days in the Tre Venezie regions and I have much family there. It is well known what it takes to excite tourists or “stranieri”, and the best proseccos are enjoyed locally without labels and are certainly not mass produced, so you won’t be drinking them in North America.

    Fledgling American journalists have to be careful to take the superficial knowledge they have compiled using Google and Wikipedia as their basis of fundamentals, and articulate it as fact for naive readers who build travel plans around such. The truth is that there is so much cultural wealth and beauty in the regions of both Veneto and Friuli-Venezia Giulia to absorb, but beware of American articles that dictate where to go along some “Prosecco Road”. The very notion of defining culture and travel along these lines is very much North American; where things are always black and white.

    Perhaps a visit to the quiet and unassuming Collio, Colli Orientali del Friuli or Ramandolo DOCG wine regions will provide its own non-Internet education to prosecco lovers. Before one gets started in planning their “Prosecco Road” tour, they may want to ask themselves why they think prosecco is better than vino spumante, or perhaps even what the difference is.

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  14. oriana balliana
    oriana balliana at | | Reply

    hi! i’m a driver and i work in the Prosecco D:O:C:G: price is not so tour cost for 4/5 hours 160 for the car whith 6 place.i start the tour in Conegliano.if i have 1 person is 160 euro,if i have 6 is the same price.
    sorry for my terrible english

  15. Kati
    Kati at | | Reply

    Hi Jo, Thanks for this amazing article! I am not sure if you are still checking this blog, but I had a quick question. You mention that you only went to one winery. About how long should you/my group expect to spend at one winery? If we spent 4 hours in the region, do you think we could see 2 or 3?

    Thank you so so so much for your help!

  16. Michael
    Michael at | | Reply

    If I’m going to do a short day trip from Venice, do you think it will be easy for me to find a private driver at the Conegliano train station?

    1. Sylvia
      Sylvia at | | Reply

      Probably better to pre-book a driver. I didn’t notice much taxi around at the train station. I found the contact through the hotel– Try emailing Nello at

  17. Paolo Segala
    Paolo Segala at | | Reply

    Very good job! Indeed! Cheers and enjoy Prosecco

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  19. Michael
    Michael at | | Reply

    Hi Jo,

    I will be visiting Venice for a few days in May and was hoping to take a day trip to Prosecco, as I am a huge fan of the wine.

    Was hoping you could answer a few questions for me.

    1) In terms of traveling along the road.. Is private car the only option? Is there a local bus route that travels along Prosecco Road? Are taxis so frequent that I could flag one down and hop from winery to winery? Or are the wineries close enough to the point where I could walk?

    2) Are most of the wineries open to the public, or are they private and/or by appointment only? Should I spent time researching the wineries and their policies?

    Thanks in advance for all your help!

  20. Fiona Patrick
    Fiona Patrick at | | Reply

    Hi Jo! Loved your article and have taken lots of notes for our visit! We are hoping to visit this summer but also incorporate Cortina D’Ampezzo into the trip. Trying to work out the best way to go about it….stay in Cortina and travel for an overnight in Conegliano for the prosecco tours and possibly squeezing a day to Venice????? Your advice would be well received? Take care, Fiona

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  22. Sylvia
    Sylvia at | | Reply

    Your article inspired my visit to Conegliano! I am thinking of only doing a day trip before I head to Venice. Do you know if taxis are easy to find in this city?

  23. auzkazWilson
    auzkazWilson at | | Reply

    Fabulous article and answered many questions I have. We are planning on doing the Prosecco Road area in May. I have been having the same debate about tour/hire car/driver. I MUST visit the vending machine – need to experience that. Do you have the contact details for the driver you used? I’m thinking of doing a trip from Venice to Prosecco Road to Asolo then on to Bellagio. Many thanks.

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  26. Paul Smith
    Paul Smith at | | Reply

    Another excellent article. Def a must. Could I ask, how did you get the wine home?

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